Strategic Structure for Purpose-Driven Publishing

The Writing Plan Makeover is for writers and creators who want to clarify their message, reimagine their publishing flow and reconnect with the purpose behind their words. This is for you if:

  • You’re feeling creatively scattered or stalled — and need a reset that brings rhythm, direction and spaciousness to your writing.

  • You’re ready to define clear editorial streams and consistent publishing habits — not by following formulas, but by honoring your own creative process.

  • You’re seeking grounded structure, intuitive insight, and editorial strategy that supports your long-term vision — without compromising your voice.

 
 

Hi, I’m Amanda.

Hi, I’m Amanda Bray Hinton — a publishing strategist with nearly two decades of experience helping writers, authors, and creative entrepreneurs bring their work into the world with clarity and resonance. Before Substack, I worked in publishing, editorial strategy, and audience development — partnering with legacy media brands, digital startups, and boutique agencies to shape everything from essays to ecosystem-wide content strategy.

In 2022, I started over from scratch — launching a Substack publication with just 12 readers, no social media presence, and a quiet commitment to sustainable growth. That newsletter has since grown into a bestselling publication, driven by strategic clarity, reader trust, and rhythm — not hype. Now, I work closely with a small group of writers, authors, and creative business owners, helping them read the deeper signals in their work — so they can publish with integrity, clarity, and traction.

I’m here to help you connect the dots between your creative instincts, your audience’s attention and the long-term rhythm of your work.

Best for writers who want structure, clarity and momentum — without losing creative flexibility.

This one-time service creates a personalized publishing framework for your newsletter or online writing practice. Over 5 weeks, I’ll study your creative voice and audience patterns to shape a publishing plan that feels spacious, strategic and sustainable.

You’ll complete a custom intake form so I can understand the creative and visionary foundations of your work. I’ll also quietly observe your online presence to find editorial opportunities that align with your energy and message.

Then, I’ll create a flexible content calendar, 3–6 reusable writing templates, and strategic editorial sections that reflect your goals. We’ll wrap with a 90-minute 1:1 session to refine your plan and build confidence in your next steps.

This is a good fit if you’re feeling stuck or scattered in your publishing rhythm and want a supportive, insight-rich structure to move forward with clarity.

$850 flat fee. Available on a limited basis.

FAQ

  1. What exactly do I walk away with?
    You'll receive a flexible editorial structure that includes a content calendar, 3–6 personalized writing templates, and refined editorial sections mapped to your voice and goals. Plus, we’ll have a 90-minute 1:1 session to make sure you leave with clarity and confidence.

  2. Is this just for Substack creators?
    No — while many of my clients are on Substack, this process is adaptable to any newsletter or publishing platform. It’s about your publishing rhythm and message clarity, not the tool you use.

  3. How much time do I need to commit?
    Beyond filling out the intake form and showing up to our 90-minute session, your time investment is minimal. Most of the work is behind the scenes — I do the observing, shaping and designing, so you can focus on creative alignment.

  4. Will this help me grow my audience?
    Indirectly, yes. This isn’t a growth hack or content calendar in disguise — but many clients report increased engagement, consistency and clarity after implementing the plan, which sets the stage for organic growth and reader trust.

  5. What happens after the 5 weeks?
    You’ll have everything you need to move forward independently. If you want ongoing support or regular strategy check-ins, I offer monthly packages — but there’s no pressure or pitch.

  6. Is this right for me if I haven’t started publishing yet?
    It can be — especially if you’re someone who wants to launch with clarity and alignment from day one. If you’re unsure, feel free to reach out to me at TheEditingSpectrum@gmail.com.

What Creators Say

I trust Amanda to capture my thinking and my voice. Her process is unique. At times it doesn't seem logical, but it delivers every time. I highly recommend Amanda for any writing project you have. — Barry Engelman, Executive Coach

Working with Amanda has profoundly changed my perspective on the editing process, which I previously considered secondary. Amanda possesses a remarkable talent for identifying the technical challenges that must be addressed to align a writer’s voice with their choice of words. Her empathy is one of her greatest strengths, enabling her to connect the dots and illuminate the most brilliant aspects of any work. — Swarnali Mukherjee, Author of Berkana

I knew Amanda was empathetic and perceptive. What I didn’t expect were all the strategies she had prepared to talk over with me! She offered ideas for marketing my writing that I wouldn’t have thought of—all of them well suited to me as an autistic person. And best of all, she framed this dimension of writing in terms of the heart. It has shifted my relationship to marketing. — Priscilla Stuckey, author of "Kissed by a Fox" and "Tamed by a Bear"