Amanda Hinton

strategist & Creative advisor
 

Welcome to a space where strategy and creativity intertwine — a space to explore the balance between building intentional momentum and honoring the worlds inside us that long to be written.

Hi, I’m Amanda, and I feel most like myself when I’m writing and in connection with other writers and creators. I’m more human when I’m strengthening and using my intuition to listen for the next story that’s floating int he air; when I’m helping straddle the line between data and relationship, shaping strategies, uncovering patterns in data and building plans that feel as soulful as they are strategic.

I’ve built a life that learns to coexist with the inherent imbalances of life. Because this is where both sides of my mind get to play: the analytical side that loves systems, structure and independent iteration and the creative side that needs to explore the seasons of life through writing — like when animals flooded my dreams, and my spiritual life unraveled and pieced itself back together again.

At heart, I am a creative guide, an intuitive and an editorial strategist. I understand the systems nature of creative growth and the soulful, trusting work it takes to bring bold ideas into the world.

A Career Built on Strategy and Creativity

My career began in 2006 as an editor for my college newspaper, where I fell in love with storytelling and the precision of editorial systems. Later, as a writer for a small Dallas publisher, I deepened my appreciation for the rhythms of the creative process.

By 2012, I transitioned into online marketing and digital publishing, honing my skills in audience-building, content strategy and data-driven growth. Then, in 2014, I struck out on my own as an entrepreneur, running a boutique content agency. Over the years, I co-partnered on two successful software acquisitions and worked as a trusted advisor to creative businesses — helping them navigate growth communication, and creative sustainability.

But in 2022, everything changed.

After becoming a mother, receiving my autism diagnosis and recovering from burnout, I began reimagining my creative work. I started fresh on Substack with just 12 readers, no social media and a commitment to honesty, to not following the rules and to real, lasting sustainability even if that meant no one would ever really hear my voice.

When I hit a plateau at 2,000 readers, I returned to the tools I’d developed in my editorial and marketing days. I tested them in a newsletter context and found they built something bigger than I expected — not just momentum but connection, opportunity and creative clarity.

What I Do Today

Today, I am still navigating the waters of creative life. At heart, I have a writer’s stack of book ideas tucked inside me at all times. I also have daily work I love doing side by side with other brilliant writers and creative entrepreneurs. I bring nearly two decades of experience in editorial production, marketing and business strategy to help creators like you:

  • Craft intentional newsletters that resonate deeply with your readers.

  • Uncover actionable insights to grow with purpose.

  • Nurture creative breakthroughs that align with your values and vision.

Whether it’s guiding you to your next step, helping you build momentum or encouraging you to bring deeper aspects of yourself into your writing, my work is rooted in a certain optimism: the world is waiting to hear from the one and only, the truest, emerging version of, you.

Why I Do This Work

I’m constantly building a business that allows me to honor the worlds inside me that need to come to life while helping others do the same. I know the challenges of balancing creative expression with the realities of paying the bills, and I’ve seen how intentional systems and intuitive navigation of those systems can bring freedom to both.

This work isn’t just about newsletters, strategies or creative clarity — it’s about how they all interconnect. With your readers. With your creative instincts. With the ideas that keep calling you back.

How You Can Work With Me

Wherever you are in your creative journey, I’m here to help you move forward with intention, clarity, and momentum.