Work History
Current
Publisher & Strategic Consultant | The Editing Spectrum
I publish The Editing Spectrum, a newsletter with over 3,000 subscribers, teaching newsletter skills, one core theme at a time. Through my one-on-one work, I help creative entrepreneurs nurture and grow their audiences — using a blend of data analysis and audience insights, I know how to discover what moves readers to action.
2017 – 2022
Strategic Communications, Marketing, and Operations Consultant | Build Labs & Data Current
Consulted on communications, marketing, and operations for two software startups, Build Labs and Data Current. Helped scale both businesses by refining messaging, improving internal processes, and supporting product marketing initiatives. Played a pivotal role in the successful acquisition of both companies' software products.
2015 – 2020
Editorial Strategist & Consultant | Self-Employed
Led a virtual team producing content marketing and self-publishing projects. Coached clients on manuscript development, content strategy, and business consulting. Supported entrepreneurs and small businesses in refining their messaging and product marketing strategies.
Certified as a meditation instructor in 2017, integrating mindfulness into my consulting approach for greater clarity and alignment in decision-making.
2012 – 2017
Content Marketing Manager & Editor | Digital Marketing Agency & MarketingProfs
Built and led the first content marketing team for a digital marketing agency, working with diverse organizations to develop web, content, and communications strategies. Served as quality control editor for MarketingProfs' enterprise trainings, ensuring high standards for web content and thought leadership materials.
2007 – 2012
Editor & Publishing Manager | Various Roles
Wrote and edited books on interior design and architecture for a boutique publishing house. Managed a small publishing group focused on human factors engineering. Oversaw editorial production and content management for global immigration news and proprietary software publications.
Education
B.A., Journalism | Baylor University | Waco, Texas
Mindfulness Awareness Instructor Certification, Open Heart Project, 2017