About Amanda Bray
tl;dr
I help founders, authors and public-facing leaders publish and build in ways that don't flatten their voice or exhaust their systems. I've spent nearly 20 years inside editorial operations, content systems and audience-building work — from managing 94 blogs simultaneously to becoming the go-to analyst for Substack reader behavior. I write The Publishing Spectrum, work directly with a small number of clients and am building toward books that explore voice, integrity and sustainable creative practice.
Me, with a bit more detail
While my career has moved through newsrooms, healthcare operations, marketing agencies, startups and solo practice, the through line has always been the same: language, voice, publishing systems and helping people be seen for what they're actually here to say.
Since 2022, I've been writing The Publishing Spectrum on Substack, where I've built a featured publication and bestseller by doing something most people said was impossible: making newsletter data analysis actually interesting. My reader survey work — along with analyzing patterns across hundreds of thousands of subscribers — caught the Substack network’s attention and positioned me as the person creators turn to when they need to understand what their audience data is actually telling them.
But the data work is downstream of something deeper. What I'm really doing is pattern recognition: seeing where creative intelligence is getting compressed into formulas, where publishing systems are creating decision fatigue instead of freedom and where the gap between someone's creative impulses and their public presence could be producing a better kind of forward momentum.
Before Substack, I spent nearly a decade inside startup/founder life — advising software acquisitions, managing massive editorial operations (at one point overseeing 94 blogs simultaneously while building content systems that could scale without collapsing quality) and learning what it takes to build sustainable systems when you're the one who has to maintain them.
I started in traditional journalism with a degree from Baylor, moved through newsrooms, a global immigration law firm and marketing settings, then landed in the startup world where I learned to think like both an editor and an operator. That combination — editorial discernment plus operational rigor—is what makes the work I do now possible.
What I've learned across all of it:
Publishing decisions aren't creative decisions or business decisions. They're both, all the time. The people who do this well aren't following templates — they're building from creative impulse, pattern recognition, a degree of business savvy and the kind of external perspective that can hold the whole system at once.
What I do now
I work with founders, authors and creators in three main ways:
The Publishing Spectrum newsletter - Free, paid and a publishing mentorship where I share platform intelligence, publishing systems and creative practices for staying intact while building in public
Publishing advisory work - For established founders, NYT bestselling authors and media teams navigating launches, pivots or moments where what you choose next carries real consequence
Editorial Coaching - For authors, founders, journalists and serious creators building sustainable publishing practices on Substack. We work on publishing strategy, audience intelligence, paid conversion and editorial discernment through monthly calls and light async support.
Perspective and practice
I'm a certified meditation instructor with an active contemplative practice since 2013. I have a late-in-life autism diagnosis that completely reframed how I understand pattern recognition, sensory processing and why I've always built systems differently than neurotypical frameworks suggest.
I'm a single mom rebuilding my career, which means I think about sustainability, energy management and what "growth" actually means with a different kind of rigor than I did before.
All of this informs how I work: I listen for what's underneath the presenting question, I hold complexity without rushing to solutions and I help people make decisions that account for the whole system — not just the urgent moment.
Working together: hot potato or wood-burning stove
I work best with people who already carry vision for their work and want support without surrendering conviction. I love folks who are finicky about language. I work best with folks who see, sense and respond to impulses others might find agitating. I love building good things with good people that also happen to be beautiful and compelling. To borrow a phrase from Craig Mod: I don't enjoy shtick. "Shtick is death."
I recently told a founder friend that I work with authors and entrepreneurs in two main ways: hot potato or wood-burning stove.
In one, I'm a sounding board helping you move quickly toward sharper next steps. In the other, I'm holding the through line — learning your business ecosystem, tracking the patterns and helping you navigate what's usually a big pivot, career re-centering or business expansion.
I work mainly on advisory retainers that tend to blossom into something more. I enjoy exploring what comes up organically for creators and respond in real time to intuition, research, data and creative discoveries. This usually means founders are pulling me in for publishing strategy, audience intelligence, business ecosystems, addressing lifestyle creep and creative evolutions.
If you're in a place where what's next actually matters — where the gap between your voice and your public presence feels like it's costing you something real — let's talk.