Strategic Advisory for Complex Pivots
For founders, authors and senior decision-makers navigating business transitions where your public presence and publishing strategy have to evolve together.
Most people land here because something significant is shifting: a major pivot, a business expansion, a career re-centering or a launch where the stakes are real. Your business has moving parts — offers, books, speaking, consulting, audience platforms — and you need someone who can hold the whole system while helping you make clear calls about what to publish, how to position it and what comes next.
This is strategic advisory work, not publishing consulting. Substack may be part of your ecosystem, but the work centers on discernment across your entire business ecosystem: what to make visible, when to pull back, how your public presence serves (or distracts from) your larger goals.
I work with clients in two ways: hot potato or wood-burning stove.
Partnership Snapshot
Hot Potato
Weekly calls. I'm your sounding board for sharper next steps. You know what you're doing — you need an external perspective to move quickly and confidently through a complex moment. No async support between sessions. Fast-moving, focused, responsive.
Best for: Leaders who need a strategic thinking partner during time-sensitive transitions but don't need decision-making support between calls.
Wood-Burning Stove
I'm holding the through line alongside you. Learning your business ecosystem, tracking patterns across your platforms and audience data, providing responsive support between calls as decisions surface. This is deep partnership through major pivots, launches or expansions.
Includes: Comprehensive ecosystem mapping, ongoing signal briefs, responsive async support for time-sensitive decisions, select editorial review as needed.
Best for: Founders and authors navigating complex transitions where multiple revenue streams, audience platforms and offers need to work together coherently.
Length: Typically 3–6 months minimum for both tiers. Investment: Starts at $2,500/month
Looking for lighter editorial support for growing your Substack publication? click below.
What we do together
The work doesn't center on execution, templates or content calendars. It centers on strategic discernment in complex systems.
Business ecosystem alignment
We map how your offers, platforms, audiences and revenue streams connect — then make decisions that strengthen the whole system rather than optimizing isolated parts.
Publishing and visibility strategy
What to publish, where to publish it, how to position it and when visibility serves your business goals versus when it distracts. If Substack is part of your ecosystem, I bring native platform intelligence and data about audience behavior, paid conversion and what's actually shifting on the platform.
Pivot and launch navigation
Strategic decision support through career re-centerings, business expansions, major offers or launches. We identify what needs to shift in your public presence to support what's emerging in your business.
Pattern recognition and signal reading
I catch what you're too close to see: where momentum is building, where energy is drifting, what your audience behavior is actually signaling about positioning, pricing and next moves.
→ If you’re navigating a career or business shift start here: Get a Substack Publishing Gut Check – a focused async consult to map what’s shifting, what your audience is signaling and what your next moves should be.
What clients experience
Clearer positioning during complex pivots (without collapsing into a niche or flattening your voice)
Better integration between platforms, offers and public presence — everything working together instead of competing for attention
Confident decisions about what to launch, what to sunset, what to double down on
Strategic clarity about pricing, packaging and how your public work connects to revenue
Sustainable rhythm that accounts for your actual capacity and business realities
Who this is for
This level of partnership is for founders and authors with established businesses, revenue-generating work or transitions where getting it right actually matters.
You're not looking for basic setup help or beginner guidance. You need someone who can read patterns across complex systems, interpret signals you're too close to see and help you make decisions that account for long-term positioning — not just immediate tactics.
You already carry vision for your work. You're finicky about language. You don't enjoy shtick or clichés. And you're ready to invest seriously in strategic partnership through a significant business ecosystem transition.
About Amanda
Nearly 20 years inside editorial operations, publishing systems and founder-led businesses. I've advised founders through acquisitions, managed massive content operations (94 blogs simultaneously), built Substack's go-to reader survey methodology and worked with NYT bestselling authors and leading publications.
I'm a certified meditation instructor, and my contemplative practice informs how I hold complexity and support high-stakes decisions with steadiness rather than urgency.
Clients tell me I catch what's emerging and turn it into decisions they can move on.
What people say about my work
Feedback from clients and subscribers across publishing strategy, editorial work and advisory support.
“Soulful and pragmatic at the same time.” — Susan Piver, bestselling author and founder of The Open Heart Project
“Helped me realign fast… to a strategy that felt more like me.” — Claire Venus, founder of Sparkle on Substack
“No cookie-cutter advice… she helps you go deeper so your ideas sing.” — Noha Beshir, author of Letters from a Muslim Woman
Next step
Start with a Publishing Gut Check
A focused 20-minute strategic session to map what's shifting in your business, what your audience or platforms are signaling and what your next moves should be. If we're a fit for ongoing partnership, I'll follow up with a short written debrief so you can see my thinking and we can work from the same blueprint.
Questions before booking? Send me an email at Amanda @ ThePublishingSpectrum.com.