What happens when your editorial decisions have data underneath them.
Most Substack creators are making publishing decisions based on feel — what seemed to land, what got a few replies, what feels overdue.
That works until it doesn't.
An editorial partnership puts proprietary Substack audience intelligence underneath every decision you make — not to replace your instincts, but to sharpen them.
I stay inside your data month over month, tracking how your audience responds as your publication evolves. But I wouldn’t call this an analytics retainer.
It's a creative and editorial partnership that uses audience intelligence as its foundation.
Together on 1:1 calls, we explore voice, sequencing, cadence, positioning — the decisions that shape how your publication feels to read and how it grows. The difference is that every one of those decisions is grounded in what your readers are actually doing.
What this looks like each month
A live editorial direction call where we set publishing priorities, make decisions about your queue and clear whatever's stalling momentum — from About page clarity to upgrade logic to Notes strategy.
One deep-dive data deliverable built around what will move things forward most right now: a developmental edit on a piece you're working through or a fresh data interpretation with an editorial action plan attached. Most clients alternate between the two.
Ongoing access to your audience intelligence dashboard so you can see your own patterns evolving between sessions.
Who this works for
Most people who work with me inside an editorial partnership have already seen their data — either inside SubSight or through a private Substack data audit.
They know what their audience is doing. Now they want someone in the decision-making moments with them — someone who can see the full picture of their Substack publication and help them make sharper decisions about what to write, how to sequence it and where to focus next.
They're not looking for a coach or a content strategist. They're looking for a publishing partner who also reads the data.
Next step
If your Substack data is surfacing something worth building on, let's talk about whether a partnership makes sense. No pitch — just a conversation about what the data is telling us and whether ongoing work is the right container for it.
Engagements start at $1,250/month
About Amanda
I've been publishing The Publishing Spectrum on Substack since 2022 — it's now a featured publication and bestseller. I developed the reader survey methodology that became a go-to framework for understanding audience behavior and I've analyzed patterns across hundreds of thousands of subscribers.
I bring nearly 20 years of editorial experience from newsrooms, content operations and founder-led businesses. I’ve published at scale and built teams inside digital production environments (marketing, content and self-publishing). I know what it takes to publish consistently at a high level, and I know how to build systems that honor creative intelligence while keeping your audience in mind.
Clients tell me I help them see patterns they're too close to notice and make decisions they've been avoiding.
What people say about working together
“Helped me realign fast… to a strategy that felt more like me.” — Claire Venus, founder of Sparkle on Substack
Working with Amanda has profoundly changed my perspective on the editing process, which I previously considered secondary. Amanda possesses a remarkable talent for identifying the technical challenges that must be addressed to align a writer's voice with their choice of words. Her empathy is one of her greatest strengths, enabling her to connect the dots and illuminate the most brilliant aspects of any work. — Swarnali Mukherjee, author of Berkana
For years I avoided writing advice and consultants because it all seemed centered on trusting someone else's process. I felt the pressure to fit a certain writing mold didn't feel like me. In working with Amanda as an editor and through reading her newsletter as a paid subscriber, I'm learning to not only be myself, but to trust my writer instincts. Amanda's shown me the freedom of weaving in and out of writing seasons without feeling shame or panic, and has helped improve my writing impact without changing my writing voice. I'm deeply grateful to know her and learn from her. — Jen Zug, author of Pretend You're Good At It
Amanda provided critical editorial feedback on our content, making significant improvements to our manuscript. I can say with certainty that not only would our book not be as good, but it would not have even been printed without Amanda's counsel and support. — Greg Baumer, Chief Growth Officer, naviHealth
We needed help turning our draft manuscript into a beautiful, conference-ready book, and we had a short (read: ridiculous) timeline to get it done. She exceeded our expectations, pulling together a top-notch team and working very hard to ensure we received an excellent product! — John Cortines, COO, Generous giving