Newsletters Are No Longer Just Emails. They’re Where the Next Chapter of Your Work Begins.

I help founders, authors and public-facing leaders navigate creative pivots, launches and strategic transitions — starting with what your audience is already telling you.

When you're entering a new phase of your work — a creative pivot, a platform shift or a high-stakes launch — you need more than tactics.

You need clear judgment, audience intelligence and space to shape what's next.

I'm Amanda Bray, a strategic advisor and publishing strategist with nearly 20 years inside editorial systems, founder-led platforms and high-consequence decisions. Much of my work today centers on newsletters — particularly on Substack — because it's where audience trust, platform behavior and public voice converge.

In 2026, a newsletter isn’t just something you send — it’s something people experience.

For leaders with real audiences, publishing decisions now shape product launches, public identity, and long-term business evolution. That’s where we begin — and what we build from.

Whether you’re evolving your voice, launching something new or transitioning into a more expansive role, I help you navigate what’s next without outsourcing your authority.

About

I'm Amanda Bray. I've spent nearly 20 years inside editorial systems and publication strategy, working with NYT bestselling authors, media platforms and senior leaders during moments when what they said publicly mattered.

I'm also a certified meditation instructor with an active contemplative practice since 2013.

My work integrates analytical precision with intuitive intelligence — helping women make grounded decisions when the stakes are real.

Testimonials