Refine Your Messaging and Holiday Offer for the Season When Readers Are Ready to Say Yes

Deepen audience connection. Refine your message. Design a holiday offer your subscribers are ready for.

Every year, Substack publishers experience a quiet but powerful spike in attention between late October and early January. Readers are more generous. More curious. More ready to support the journalists, thinkers and creatives who’ve shaped their year.

The question isn’t if the opportunity is there. It’s: How do you meet it from the ground of established relationship and authentic connection — without selling out or burning out?

The Holiday Revenue Intensive is for Substack publishers who are already showing up for their readers — and are ready to turn that trust into sustainable, strategic revenue this season.

We’ll refine your pricing, positioning and messaging using your own real-time audience data. No gimmicks. No hacks. Just an inspiring, better-informed version of what you’re probably already hoping to give your susbcribers during the holiday season.

What You Get

✔️ Pre-Call Audience & Analytics Review

Before our first session, I’ll review your Substack data — subscriber patterns, paid conversion triggers and engagement history — and bring those insights to guide our work together. No prep required on your part, but please come with a holiday offer idea (even a rough one) in mind.

✔️ Three Strategic 1:1 Calls

  • October → Data-Informed Offer & Messaging Strategy. We’ll make sure your pricing and messaging are drawing from what’s already working inside your publication.

  • November → Live Copy & Campaign Review. We’ll review your holiday emails, essays and calls-to-action to make sure your upgrade offer feels clear and compelling — without feeling forced.

  • December → Live Pivot + Holiday Recap & New Year Offer Curation. We’ll analyze early results, reflect on what landed and make smart final pivots for post-Christmas and New Year energy — when subscribers are ready to re-engage and invest.

✔️ Session Recordings + Searchable Transcripts

Each session is recorded and transcribed, so you can focus on the conversation — not on taking notes.

Who This Is For

This intensive is designed for:

  • Established Substack creators publishing 4x/month or more

  • Creators with an existing paid offering — no need to invent something new

  • People who care deeply about how they sell — and want their holiday revenue to reflect the quality of their relationship with their subscribers

You should already have a general idea of what you want to offer this holiday season — even if it's not finalized yet. We'll shape and sharpen it together.

Hi, I’m Amanda Bray Hinton.

I help experienced Substack creators translate audience behavior into upgrades — without selling out or running formulaic campaigns.

You don’t need to perform. You don’t need to shout. You just need to understand what your audience is already telling you — and learn how to respond with the right offer at the right moment.

Earlier this year, one of my clients — a long-time Substack creator with over 200,000 readers — used a messaging sequence we developed together to run a simple anniversary promotion inside their regular publishing cadence.

The result? 1,500+ paid upgrades in one month. No massive launch. Just clear messaging, rooted in audience trust and the creator’s voice.

That’s what this intensive is about: helping you use the real signals inside your publication to guide strategy, not guesswork.

Do I need a big list?

Not necessarily — but this offer is best suited for those with at least 1,000 paying subscribers and an actively engaged free audience. If you're unsure, reach out.

Will you design my campaign for me?

No. We co-create in real-time. You bring your ideas and rough drafts, I bring your audience data and a second brain.

What if I don’t have a holiday offer idea yet?

If you’re open to brainstorming with my guidance, that’s OK. But this intensive works best when you already have a concept we can refine and align.

Your Holiday Season Could Look Like:

  • Knowing exactly when and how to share your offer — without scrambling

  • Messaging that feels like a natural extension of your voice

  • A paid offer that readers feel good saying “yes” to

  • A New Year momentum plan built from actual audience signals — not assumptions

Program Investment: $1,000

3 one-hour calls • Analytics review • Strategy + messaging refinement

Only 10 spots available.

Ready to Make the Most of Substack’s Peak Season?

Fill out this short form to apply for the Holiday Revenue Intensive. I’ll review your responses personally and be in touch soon.

What Creators Say

“Amanda helped me dive into my well, unlock my ideas and direction around my newsletter publishing dreams, and re-anchor in my hope and excitement… My time with her continues to be one of the smartest decisions I've made for myself and my work.” — Stacey Lindsay, journalist and author; senior editor for Maria Shriver's Sunday Paper

"The audit helped me simplify everything. The spreadsheet she created was great for keeping me organized and made it easier to focus on writing without adding ‘extra’ workshops or value—I could just show up and write. Highly recommend!" — Claire Venus, “Sparkle on Substack”

“Amanda’s data analysis showed a deep understanding of my readers’ expectations, which helped me reconnect with my newsletter and approach subscriber engagement in a more authentic way.” — Antonia Malchik, author of “A Walking Life” and “On the Commons”

“Amanda's advice about writing, Substack, growth, and keeping it real is soulful and pragmatic at the same time. Thanks, Amanda!” — Susan Piver, author & founder of The Open Heart Project

“She can effectively look with these magical eyes at the data… She could literally pull all the data … and say this is the price your audience are happy to pay.” — Lucy Werner, PR Expert and author of “Hype Yourself”