The Substack Data Audit: Clarity on what’s working, what’s not and what to do next
You're not guessing your way through this work. You’re already publishing regularly, growing a large paid audience and building something resonant. But when it comes to interpreting what your Substack data is telling you, you might still be asking:
Are we truly reaching the right readers or just reinforcing patterns?
What’s the actual behavior behind our upgrades — and where are we losing people?
Are we structuring our tiers and pricing in a way that reflects the value of the work?
The Substack Growth & Data Audit helps you move from good instincts to grounded decisions — so you can lead your publication with more precision, more confidence and less noise.
Site
Where creativity meets strategy to help publications thrive.
Installed
With over a decade of experience in editorial strategy, marketing and audience growth, I’ve designed this personalized data query approach to provide clarity and direction for authors, creative entrepreneurs and small media teams.
Team
Amanda B. Hinton
Strategist, data analyst and creative guide.
What’s Included in a 1:1 Data Audit?
1.
Personalized Newsletter Data Audit
This is not a generic dashboard walk-through.
It’s a custom analysis of your audience behavior, upgrade patterns, pricing structure and platform performance — rooted in the publishing and strategic choices that shape your work.
We’ll surface:
What kind of readers are sticking around, upgrading and engaging deeply (and when)
Where you're seeing silent churn risks and underutilized opportunities
How well your pricing structure is serving your goals — and if it's misaligned
Substack’s platform-specific ROI (referrals, discovery, bestseller status, etc.)
🛡️ Note: This process is built on a proprietary system of tailored queries that go far deeper than the default metrics. You’ll get a focused, narrative-driven synthesis — not a spreadsheet.
2.
A One-Hour Strategy Call
Once your audit is complete, we’ll meet for a focused, publishing-grounded strategy call to turn your insights into intentional next steps.
You’ll leave with:
Targeted guidance on where to invest more (or less) energy and resources
Free + paid reader nurturing strategies that don’t require you to scale unsustainably
Clear next experiments to refine your pricing, cadence or growth mechanisms
A realigned sense of direction anchored in audience behavior — not just vibes
This Is For You If…
You’re an established Substack publisher with at least 1,000+ paid subscribers (or 20,000+ free/paid readers) and a clear sense of your publishing identity. You’ve built something people are already paying for — and now you want to sharpen how you grow, how you price and how you sustain that traction over time.
Don’t have 1,000 paid subscribers yet? We can still talk about your data. Book a strategy call, bring your stats (paid members get a quarterly data audit to make this easier to find) and we’ll explore your data story inside a Substack Strategy & Growth Call.
You’re likely:
A creative entrepreneur or small media team stewarding a mission-driven publication
Actively working to align revenue with your values and creative rhythm
No longer interested in scale for scale’s sake — you want smarter, more aligned growth
Craving clarity around what's working and what’s silently stalling
How It Works:
Sign Up: Reserve your session using the calendar below.
Prepare Your Data: You’ll receive a detailed guide for downloading and securely sharing your newsletter CSV file.
Get Insights & Strategy: During our session, we’ll review your data and craft a tailored plan to address your goals.